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Brief Company
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Step
1
of 9
Company Defined
*
Your Mission
Your Vision
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Target audience
Gender
*
Male
Famel
Both
Age group
18-24
25-34
35-44
45-54
55-64
65+
Country
*
Cities
*
Socioeconomic status:
A+
A
B+
B
C
Interest
Marital status
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Message
Your Message
Strengths Defined
Weaknesses Defined
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Competitors
What are your competitors?
*
Competition Strengths
*
Your Company's Competitive Edge: What Your Company Does Better
If you have any presence online (website/social media account/mobile application) please list the accounts links here
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Choose The kind Of Brief
*
Social Media Brief
Mobile App Brief
Website Brief
Video Brief
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Social Media Campaign
What is the campaign duration?
What is the overall objective of your campaign?
What is the planned start time?
Do you have guidelines for both brand and social media presence?
Will there be any high seasons, anniversaries or events?
Do you have an estimate or allocated budget?
What are the social media platforms you want to run the campaign on?
Facebook
Twitter
YouTube
LinkedIn
TikTok
WhatsApp
Instagram
Snapchat
Other (please specify)
Other Social Media
For Social Media
Account (page, channel, etc) management
Social media advertising
Influencers/Bloggers recommendations
Activations (creating tabs, applications, etc)
Consultation
Don’t know
Do you have a content?
Other
No
Yes
If Yes m please specify
Text
Photos
Videos
Audios
In case we create the content, do you recommend a reference? please specify
Do you recommend a certain tone of voice?
Funny
Friendly
Formal
Sarcastic
Medical
Engaging
Do you recommend a certain content strategy? please specify
Do you have an integrated strategy for your traditional and online marketing activities?
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Mobile App Brief
Mobile App Name:
Main objectives of building this Mobile App:
Operating System:
IOS
Android
Both
Others
Other Operating System:
Language:
Arabic
English
Bilingual
Will this mobile app have a content management system (i.e. You can add posts and articles, edit, delete from a backend)?
Other
Yes
No
Do you have a certain structure or a menu for the Mobile App? Please list the features you like to add to this mobile app
Do you have brand design guidelines? Please specify
Do you like any mobile app (with respect to design and features), please mention it/them as reference?
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Website Information:
Main objective of the website:
Language:
Arabic
English
Bilingual
With content management system (i.e. You can add posts and articles, edit, delete from a backend)
Other
Yes
No
Do you have a certain structure or a menu for the website? Please specify
Do you have brand design guidelines? Please specify
Do you like any model website or a certain trend or colors? Please specify
Do you need any extra service (e.g. Copyrighting, content creation…)? Please specify
Do you want any certain functions?
E-commerce
Newsletter subscription form
Users Can post on the site
Users Can engage with the site
Users Sign in with their social media accounts …etc.
Web applications, games, etc.
Booking system (for clinics, cinemas,…etc.)
Other features: please specify
Other Functions
- Domain Name and Hosting
Do you have a domain name?
Other
Yes
No
Whether Yes or No, please specify the domain name URL:
Do you require hosting?
Other
No
Yes
If yes, please specify how many years you like to book for hosting:
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Video Brief
Video Brief
Kind of video
Infographic
Motion graphic
Storytelling
Typography
Recipes
Live shooting with chroma
Live shooting wit adding infographic items
Length of video
Objective of video
Where will it be displayed?
Do you have certain sample for type of videos you like?
Language:
Arabic
English
Others: please specify
Other Language
VO included
None
Yes
No
Subtitles
Other
Yes
No
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