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Case Studies

Bionime KSA Case Study

Providing an alternative way of viewing the ROI from social media,this case study for Bionime Saudi Arabia shows how social media increased their sale by more than 8 times in one month, and saved them spending millions on a new product launch.<br /> Instead of looking at their traditional methods for marketing their products, they turned to social media instead, with a successful campaign and partnership with the right e-commerce platforms<br /> It also allowed them to reach a wider audience, further extending the value of the campaign.

Campaign Objectives

Stage 1

Increase knowledge and awareness<br /> Highlight Bionime features and competitive edges.<br /> Illustrate how to use the device in a simple engaging way

Stage 2

Interact with audience</p> <p>Create engaging content to interact with potential customers with informative and friendly tone of voice.

Stage 3

Increase conversion<br /> We created traffic campaign that succeeded to redirect the customers to purchase Bionime products.

Impact

Campaign with Amazon and noon lead to massive increase in salesmor than 8 times.

Campaign KPIs Achievement

Bionime Success Story with Noon Campaign

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Reach

More than 2.2M reach

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Engagement

More than 64K engagement

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Video Views

About 175K view for

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Clicks

About 2K click to website

Apr-Jun 2020

Start of campaign objective to increase awareness

Jul-Nov 2020

Main objective increase traffic to e-commerce website and sales

Dec 20-Jan 21

Awareness about the new packaging

Feb-May 2021

Campaign about the new warranty system
Bionime launched online promotions during white friday and Yellow Friday, which lead to massive increase in sales. + -

Campaign succeeded to spread knowledge about availability, places, uses and products USP to increase sales.

Social Media Tactics

Content Deep Dive

Campaign About Availability

Content Deep Dive

Products Features

Content Deep Dive
E-commerce Campaign

Competition Campaign

Content Deep Dive

Content Deep Dive

Diabetic Tips Informative Campaign