Bionime KSA Case Study
Providing an alternative way of viewing the ROI from social media,this case study for Bionime Saudi Arabia shows how social media increased their sale by more than 8 times in one month, and saved them spending millions on a new product launch.<br />
Instead of looking at their traditional methods for marketing their products, they turned to social media instead, with a successful campaign and partnership with the right e-commerce platforms<br />
It also allowed them to reach a wider audience, further extending the value of the campaign.
Campaign Objectives
Stage 1
Increase knowledge and awareness<br />
Highlight Bionime features and competitive edges.<br />
Illustrate how to use the device in a simple engaging way
Stage 2
Interact with audience</p>
<p>Create engaging content to interact with potential customers with informative and friendly tone of voice.
Stage 3
Increase conversion<br />
We created traffic campaign that succeeded to redirect the customers to purchase Bionime products.
Impact
Campaign with Amazon and noon lead to massive increase in salesmor than 8 times.
Campaign KPIs Achievement
Bionime Success Story with Noon Campaign
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Apr-Jun 2020
Start of campaign objective to increase awareness
Jul-Nov 2020
Main objective increase traffic to e-commerce website and sales
Dec 20-Jan 21
Awareness about the new packaging
Feb-May 2021
Campaign about the new warranty system
Bionime launched online promotions during white friday and Yellow Friday, which lead to massive increase in sales. + -
Campaign succeeded to spread knowledge about availability, places, uses and products USP to increase sales.