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Why Websites are vital for digital marketing success? As we are celebrating World Wide Web Day, Let’s check how the web is important for digital marketing. The web has become an integral part of our daily lives, and it has also become a critical tool in the world of digital marketing. The Internet has changed the way businesses promote their products and services, and it has opened up many new opportunities for reaching potential customers.   A Website’s Role in Digital Marketing: 1- Improves credibility The main reason to have a company website is to enhance the credibility of your business. In any case, there are several

Instagram Vs. Twitter - Who will emerge as the ultimate champion? "Threads is where communities come together to discuss everything from the topics you care about today to what'll be trending tomorrow. Whatever it is you're interested in, you can follow and connect directly with your favorite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world." A listing for the app called "Threads" has popped up in the iOS App Store with an estimated release date of July 6th It will be linked to Instagram. Meta

What is AI impact on digital marketing? One way that AI is changing digital marketing is by automating tasks that were previously carried out by human workers. For example, AI can now be used to create targeted ads, write copy, and design websites. This automation can free up marketers' time so that they can focus on other tasks. AI is also changing the way marketers interact with customers. For instance, chatbots powered by AI are increasingly being used to provide customer support and answer questions. In the future, AI may also be used to carry out more sophisticated tasks such as identifying

According to 2022 Retail Marketing Guide: customers turn to Google every day to browse, research, and buy, people are shopping across Google more than a billion times a day. As online customer behavior focuses on three main pillars: Browse, Research and Buy. Here below some statistics: Browsing Behavior, as shoppers browse across Google and YouTube, they discover new brands and products that are relevant to them:1. Find inspiration from watching YouTube videos. Eighty-four percent of people surveyed in the UAE say that sponsored video content on YouTube makes them more aware of new brands. We see similar trends in Saudi Arabia and Egypt.   2.