Last week Facebook launch Reels in more than 150 countries for content creators around the world to grow their communities. The Reels will be displayed at the top of user feeds. Image by Facebook As Facebook says “Reels help creators earn money from Facebook Reels, we’re expanding tests of overlay ads, starting with banner and sticker ads.” Facebook competing against its main competitor TikTok By capitalizing on the popularity of short-form video content. As Facebook said “Watching video is half of time spent on Facebook and Instagram, and Reels is our fastest growing content format by far. We’re focused on making Reels the best way for

As mentioned in the previous article, the Facebook algorithm controls the ordering and presentation of posts, so users see what is most relevant to them. In other words, content is not published chronologically, posts and ads are presented based on what Facebook sees as relevant to the user. This algorithm panics most marketers. However, algorithm can be adapted and outsmarted by understanding it and following the below tips. Tip 1: Focus on your audience Your content should always be relevant to your core audience — the people you want to build a community around. Reply to their comments and messages. Not responding

Before answering this question, we have to understand that there are 4 factors that affects Facebook algorithm; recency, popularity, content type, and relationship. According to hootsuite lastest article, Facebook determines which posts show up in your News Feed, and in what order according to these factors. When you open up Facebook, that process happens in the background in just the second it takes to load your News Feed. Simply instead of presenting every available Facebook post in chronological order, the Facebook algorithm evaluates every post, scores it, and then arranges it in descending order of interest for each individual user. This process happens